FORMULA 18
FORMULA 18 Plant Based Additive is a unique approach to hair reinforcement. Unlike other “bond building” products which require multiple steps and are comprised of polymer based resins, we have selected specific plant based ingredients for their genetic characteristics and amino acid structures.
FORMULA 18 is a chemically resilient material that ionically binds to the hair’s cuticle and offers long-term protection from harsh hair color, free radicals, peroxides, and environmental stressors. Damaged hair has a raised cuticle, while healthy hair has a smooth, closed cuticle. FORMULA 18 penetrates between uplifted scales in the cuticle to create a stapling type effect with a smoother, healthier appearance. FORMULA 18 is a blend that creates a highly effective hybrid biopolymer to aid in reducing and fixing damage done to the cuticle while simultaneously strengthening the hair fiber.
